The Person Behind the Pixels
Artist first. Designer always.
Creativity runs in my blood - and I mean that literally. With an Austrian mother and a Native American father, I grew up surrounded by art, craft, and making things with your hands. Many members of my family have had that creative spark, and it was impossible not to catch it.
I studied Advertising Design in college and turned that lifelong creativity into a career. I just found a way to make it pay the bills.
New Mexico raised and deeply rooted in this community, helping local small businesses succeed isn't just what I do - it's personal.
KEY SKILLS
- WEBSITES, SEO, AND ECOMMERCE
- GRAPHIC & PRINT DESIGN
- BRANDING
- PRINT BROKERING
- ILLUSTRATION
- PRODUCT PHOTOGRAPHY
- PHOTO EDITING
- CONCEPT MOCKUPS
- ALCOHOL AND CANNABIS REGULATION AND COMPLIANCE EXPERIENCE
- SOCIAL MEDIA MARKETING
- AI INTEGRATION
The Skills Behind the Work
I studied Advertising Design in college and have spent 25+ years sharpening every tool in the box. Adobe Illustrator, Photoshop, InDesign — I don't just know them, I know them like the back of my hand.
But here's something most clients don't realize: print design isn't just making something look good on screen. Getting files print-ready for specialty finishes like spot UV, foil stamping, and embossing is a skill on its own — and one I genuinely love. Your printer will thank you.
Always Learning. Never Settling.
Design doesn't stand still and neither do I. I stay current through webinars, Adobe Max, and yes — YouTube University. I also embrace AI tools like Adobe Firefly and others that are reshaping what's possible in design. Knowing how to use them well is its own skill — and it helps me work smarter for you.